Indigo are an Art’s & Culture agency who are at the forefront when it comes to data & audience consultancy. Working alongside Katy and Flo has been an exceptional experience, full of warmth and humour but also challenging as they are often breaking ground within the sector.
The Project
I have been working with the Indigo team to support them through a period of growth and process change. Indigo offers subscription based accessto the their data insights platforms called Indigo Share. By joining this service, cultural institution get access to a range of data insights about their own audience, curated reports and benchmarking against the wider industry.
Indigo needed a system that allows them to scale this product, whilst not impacting user experience.
My Role
I have taken on a quasi project/product manager role for Indigo, freeing up capacity within the team to process decisions and guide the future direction, without them being stuck in the technical or operational detail.
Delivered first stage wireframes to guide the project handover to a third party
Scoped and mapped required API endpoints for third party developer, streamlining internal processes to suit project requirements
Acted as the designated Project Manager for the third party developer, and summarising key decision requirements.
Highlighted best user experience practice throughout scoping and design whilst ensuring user stories are considered in decision making.
“It’s been a joy to work with Adam and I can’t recommend him highly enough”